The cheapest way to make a horror film is to add a lot of jump scares. A jump scare is defined as a technique often used in horror films and video games, intended to scare the audience by surprising them with an abrupt change in image or event, usually co-occurring with a frightening sound. If done right, it can make the film scarier than it supposes to be. However, if it is used wrong, it could be boring & ruins the entire horror.
I have noticed that a lot of new movies in the horror genre are using jump scares in excess. The biggest offender is The Conjuring franchise. Take a look at Annabelle: Creation, it has jump scares all over the place without having any substance. Also, the new movie The Curse Of La Llorona is packed with it. It takes place in the same universe as the other Conjuring films. Take a look at its trailer, the scares do not have any substance.
I think filmmakers should really consider coming up with a new formula or technique to scare the audience. Get Out & Us managed to have good impact without having supernatural creatures and less jump scares. I hope that there will be less jump scares in the Annabelle Comes Home.