PewDiePie vs T-Series. Why all this drama?

PewDiePie vs T-Series is a YouTube subscriber battle between two large channels to reach the number one subscribed Youtube channel. T-Series is already the most viewed channel with 67 billion views vs PewDiePie’s 21 billion. T-Series has more videos than PewDiePie.

Who is PewDiePie?

PewDiePie is a Swedish YouTuber named Felix Arvid Ulf Kjellberg. While in college he created the account in April 2010. Soon after this, he dropped out of the college after losing interest in the field. His early videos were commentary of him playing video games. At that time, not many people were making videos about gaming. He was able to monetize niche that was previously thought to be unprofitable. His channel skyrocket from here. By 2012, he had over 1 million subscribers. By end of 2013, it become the most subscribed Youtube channel and managed to maintain that title for 6 years until T-Series overtook him. His career is not without its own controversies. He was criticized for his frequent rape jokes. He was criticized for anti-Semitic jokes. He was criticized for frequent use of racial slur. His fans are called the 9-year-old-army.

Who is T-Series?

T-Series (Super Cassettes Industries Private Limited) is an Indian music recording label and film production company. It is the largest music recording label in India with 35% market share. The company was founded in 1983. The company joined YouTube in 2006 but started uploading film trailers and music videos in 2010. By 2013, the company surpassed 1 billion views and by 2017 became the most viewed channel in YouTube. T-Series in now a multi-channel network with 29 channels and 140 million subscribers combined. It has a team of 13 employees to manage its’ YouTube accounts.

Why T-Series grew so fast?

The channels growth was slow at first and it left unnoticed to a lot of westerners. The channel started to pick up pace and grow exponentially. PewDiePie accused T-Series & YouTube India of having auto-subscribe feature to T-Series. However, it was proven false. The real reason was Reliance Jio. It is an ambition project by Mukesh Ambani to provide Indians with cheap & fast internet. Now a lot of Indians (over 600+ million) were connected . Indians love their movies & love to watch music videos. Their music videos feature impressive dance numbers and impressive set of lyrics mainly in Hindi. T-Series had the content that was demanded so it was natural for them to subscribe.

What did PewDiePie do to stop it?

PewDiePie came up with several antics to hold onto his place. He urged his 9-year-old army to spread the message. He got help from other famous Youtubers including Logan Paul, Markiplier and Jacksecpticeye. At one point it went a bit too far. One fan hacked 50,000 printers around world and printed “Subscribe to PewDiePie” leaflets. 65,000 Chromcast devices were hacked to display the same message. Wall Street Journal website was hacked. Advertising space was bought in Times Square. A racist diss track named Bitch Lasagna came out.

Why all this drama?

At the core of all this, it is battle for YouTube’s values. YouTube was founded with independent creators at the center of platform. It was place for creators to show off their videos and interact with their fans. Traditional music labels and production companies had their expensive press events & promotions which had a bigger reach. Overtime YouTube surpassed every other medium to be the place with the biggest audience. Now all the large companies with big budgets are entering YouTube. This is a big problem for independent creators because they do not have the influence or the money to compete with these companies. It was battle between David vs Goliath.

Who won?

Obviously T-Series won. Here are the statistics as of this writing.

T-Series: 94,465,650

PewDiePie: 94,275,639

T-Series is ahead by 190,011.

PewDiePie is also a winner. Throughout the entire drama, PewDiePie received enormous publicity from traditional media and social media influencers. This skyrocketed his channel and was able to keep up with T-Series for this long. He has gained over 50 million subscribers because of this drama.

Here is the live stream of the subscriber numbers.

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